You hear a lot about branding these days.
Companies work hard to establish their brands in the public consciousness.
Branding is not just for the business world…………..
Families too, have their own brands, which project an image about how they function. The image is usually a reflection of the prime values that parents promote and can also be a reflection of the personalities of family members.
Think of any family and you’ll more than likely be able to sum them up with a few words.
I‘ve heard one family described in this way. “The Smith family is loud and boisterous but they’d all give you the shirt of their backs.”
The Smith family brand may be built around the values of tolerance, fun and generosity.
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